Social Media Papers

2010 Social Gaming Research – Information Solutions Group

Dawid Pacha — Fri, 26 Feb 2010 17:48:04 +0000

This research was conducted by Information Solutions Group (ISG; www.infosolutionsgroup.com) exclusively for PopCap Games. The results are based on 1,202 online surveys completed by members of Toluna Related Photos

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Who’s Blogging What About Social Media in 2010

Dawid Pacha — Wed, 24 Feb 2010 12:17:46 +0000

Were is social media going? Find out what 30 top marketing bloggers predict for social media in 2010. The “Who’s Blogging What” ebook brings together the responses from numerous bloggers including Ann Handley (MarketingProfs), Mitch Joel (Six Pixels of Separation), Paul Dunay (Buzz Marketing for Technology), and Mike Volpe (HubSpot). Hear what they had to say about:

What to expect in social media in 2010?
What benchmarks can marketers use to measure social media ROI?
How do you separate hype from reality in social media marketing?

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Crowdsourcing – Experimenting in progress

Dawid Pacha — Wed, 17 Feb 2010 20:06:08 +0000

what are the benefits and underlying controversies of crowdsourcing, especially from
the standpoint of designers?
paradigm shift in the role of the consumer
how are businesses adopting and dealing with crowdsourcing today?
understanding crowdsourcing at its experimental stage and the different approaches
that evolved from it

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Generation M2: Media in the Lives of 8- to 18-Year-Olds

Dawid Pacha — Thu, 04 Feb 2010 10:14:51 +0000

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Related Photos

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SoDA 2010 Digital Marketing Outlook

Dawid Pacha — Thu, 21 Jan 2010 23:09:35 +0000

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we Related Photos

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Customer Service meets Social Media: Best Practices for Engagement

Dawid Pacha — Mon, 04 Jan 2010 14:44:33 +0000

Your customers are talking Related Photos

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Being Social – the MEC Guide to Social Media

Dawid Pacha — Mon, 28 Dec 2009 19:40:20 +0000

Social media have become increasingly important for brands and their communication, offering a growing opportunity to join consumer conversations. Our aim in this guide is to explain how. Related Photos

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10 Golden Rules in Social Media Marketing

Dawid Pacha — Mon, 28 Dec 2009 19:22:37 +0000

Blogs, online communities, social media and then social networks: they have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater. The Ten Golden Rules were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged
removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.

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Ethics in social networks

Dawid Pacha — Mon, 28 Dec 2009 19:11:07 +0000

Social networks are a rapidly growing part of society and communication and journalists and news organizations need to connect with them as we gather content and build audience for our products. We also need to keep ethics in mind as we operate in this swiftly changing world. If you are an editor, you need to discuss with your staff members how they are using social networks and what standards and issues you think are important in dealing with networks. If you are a staff member, you need to tell your editors how you are using social networks and discuss any questions you might have about policies and boundaries.

Social Networks Webinar

View more presentations from Steve Buttry.

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Developing Social Media – White Paper

Dawid Pacha — Mon, 28 Dec 2009 18:58:43 +0000

It seems that social media is the real industry buzz phrase at present – and rightly so. The opportunities that social media platforms offer to reach, connect and engage with new audiences are vast and the potential for innovative, inclusive heritage interpretation outreach is massive.

It’s a topic that I’ve discussed in considerable depth in this blog and we’re currently fortunate enough to be working with a number of clients to develop social media strategies and integrated websites. These will be focused on the user and offer a range of opportunities to interact and participate directly with the site / organisation both online and onsite.

We’ve drawn up a short paper outlining how we think social media can greatly broaden a website’s interpretive offering and briefly explored some of the techniques that can be used to achieve this. Hope it proves useful – let us know what you think or how your organisation is using social media to reach new audiences.